| Hotel | Rooms | Opened | Brand Tier | Distance | Status |
|---|---|---|---|---|---|
| Hyatt Place FW Alliance | 130 | Jun 2022 | Upscale | - | Subject |
| Hampton Inn & Suites Alliance Airport | 102 | Feb 1999 | Upper Midscale | ~1 mi | Watch |
| Hilton Garden Inn FW Alliance Airport | 127 | Sep 2011 | Upscale | ~1 mi | Keep |
| Holiday Inn Express Fossil Creek | 75 | Jun 2007 | Upper Midscale | ~5 mi | Remove |
| Courtyard FW Alliance Town Center | 127 | Jun 2016 | Upscale | <0.5 mi | Keep |
Hilton Garden Inn Fort Worth Alliance Airport - Same brand tier (Upscale), same product type, within 2 miles, similar demand generators.
Courtyard Fort Worth Alliance Town Center - Same brand tier, adjacent location (same development), most direct competitor.
Hampton Inn & Suites N. Ft. Worth-Alliance Airport - One tier below but in correct location. Significantly older (1999) but refurbished. Monitor for compset distortion.
Holiday Inn Express & Suites Fort Worth - Fossil Creek
| Hotel | Rooms | Distance | Tier | Rationale |
|---|---|---|---|---|
| Holiday Inn Fort Worth Alliance | 99 | ~2 mi | Upper Upscale | Strong Add Same submarket, full-service |
Address: 11120 Moriah Drive, Fort Worth, TX 76177
Amenities: Full-service with Toast to Toast restaurant, 5,000 sq ft meeting space, pool, fitness center
Why Add: Same Alliance submarket (76177), complements select-service compset with full-service perspective, newer property
* No TownePlace Suites or Residence Inn currently exists in immediate Alliance corridor
The inclusion of Holiday Inn Express Fossil Creek (different submarket, lower tier) may be artificially inflating the subject's RGI. Recommend discounting current RGI by 2-3 points when evaluating true competitive position.
The Hyatt Place Fort Worth Alliance has a reasonably valid compset with one significant issue:
Holiday Inn Express Fossil Creek should be removed. It's in a different submarket (~5 miles away), serves different demand generators, and is a lower tier. This inclusion may be artificially inflating the subject's performance metrics.
Bottom Line: Submit compset change request to STR to (1) remove Holiday Inn Express Fossil Creek and (2) add Holiday Inn Fort Worth Alliance. The subject's strong RGI (114.9 TTM) is likely somewhat inflated but still indicates solid performance in the Alliance market.